How Churrocks Transformed Its Coffee Experience with Victoria Arduino and Curador Coffee
In the competitive foodservice industry, coffee quality can be a decisive factor in customer perception and business profitability . For many coffee shops and restaurants, relying on traditional suppliers who impose restrictions and limit their offerings can become an obstacle to growth and differentiation.
This was the case of Churrocks , a modern churrería in Valencia, which sought to improve its coffee offering to align it with its innovative concept and attract a more demanding public.
Here's how Churrocks broke with its previous model and transformed its business with Curador Coffee and Victoria Arduino .
📍 The Problem: A Coffee That Wasn't Up To Par
Churrocks had a contract with a traditional supplier who offered them the coffee machine in exchange for buying exclusively their coffee , but this generated multiple problems:
❌ Low-quality coffee: The coffee selection was generic and didn't reflect the level of innovation and care Churrocks put into its culinary offering.
❌ Constantly rising prices: The supplier adjusted its rates without prior notice, affecting the business's profit margins.
❌ No differentiation: There was nothing special about the coffee offering that could make it stand out from the competition.
❌ Limited machines: The machine provided by the supplier had basic capabilities, which limited the ability to offer innovative drinks or maintain optimal consistency with each extraction.
❌ Total dependence on the supplier: If there were problems with the machine or the coffee, the supplier's response capacity was slow and offered no flexibility in the business model.
Coffee was meant to be a key part of the Churrocks experience , but their current system made it a mere add-on with no added value.
Objective: To make coffee a cornerstone of the Churrocks experience and attract an audience that values quality.
🔹 The Solution: Implementing Victoria Arduino with Curador Coffee
To solve these challenges, Curador Coffee proposed breaking the contract with the traditional supplier and making the leap to a specialty coffee system with Victoria Arduino , a brand recognized for its quality, technology, and cutting-edge design.
The Victoria Arduino Eagle One was the machine selected for Churrocks, offering:
✅ Precise and stable espresso extraction with gravimetric technology .
✅ Reduction in service times thanks to its optimized pre-infusion system and advanced temperature control.
✅ Energy savings and sustainability , aligning with the business's eco-friendly image.
✅ Attractive and modern design , ideal for the visual concept of Churrocks.
✅ Complete independence from the previous supplier , allowing you to choose coffees from the best roasters in Europe, curated by Curador Coffee.
📈 Results After Implementation
✔ Coffee as a differentiating premium offering: We moved from standard coffee to specialty coffee with unique flavor profiles.
✔ Attracting a new audience: Now, customers who value specialty coffee visit Churrocks specifically for its coffee, making it a “lead magnet” to attract consumers with greater purchasing power.
✔ Increase in average ticket: The combination of personalized churros + premium coffee increased spending per customer by 20% .
✔ Greater agility in service: Wait times were reduced by 40% , allowing more customers to be served without affecting the experience.
✔ Independence and flexibility: Now Churrocks can choose its own coffee, change flavor profiles seasonally, and adjust its pricing strategy without being tied to a restrictive contract.
📌 Conclusion: Coffee has ceased to be a mere accessory and has become a key element in attracting customers and increasing profitability.
🔹 Advantages of Victoria Arduino in Businesses like Churrocks
1️⃣ Coffee with Style and Absolute Consistency
Victoria Arduino machines, like the Eagle One , guarantee perfect extraction in every cup, allowing us to offer specialty coffee with consistent standards.
2️⃣ Less Wait Time, More Satisfied Customers
Thanks to its T3 Technology system, which optimizes thermal stability, the Eagle One reduces preparation times , allowing you to serve more coffees without affecting the experience.
3️⃣ Energy Savings and Sustainability
With 23% less energy consumption , these machines reduce operating costs and reinforce the image of a modern, eco-responsible business.
4️⃣ Freedom to Choose the Best Coffee
With Victoria Arduino and Curador Coffee, businesses can select coffees from different roasters and origins , creating a unique coffee menu without relying on a single supplier.
🔹 How Can Curador Coffee Help You?
If you want to transform the coffee offering in your business, Curador Coffee offers you:
✔ Personalized Advice: We help you select the best coffee machine based on your sales volume.
✔ Specialty Coffee Supply: Access curated coffees from Europe's finest roasters.
✔ Special Conditions in Victoria Arduino:
✔ Training and Technical Support: From installation to training your team to ensure perfect coffee.
✔ Financing Options: Installment payments with Aplázame or PayPal.
🚀 Want to Elevate Your Coffee Offering Like Churrocks?
If you own a coffee shop, restaurant, or concept store and want to make coffee a key part of your dining experience , Curador Coffee and Victoria Arduino have the perfect solution for you.
📩 Leave us your details and we'll send you a personalized proposal.
🔘 [Request proposal]
🚀 Turn your coffee shop into a customer magnet and elevate your business's reputation with Curador and Victoria Arduino.